Titanium dioxide is an inorganic compound primarily used as a white coloring agent in the supplement industry. Its main role is to provide opacity, visual uniformity, and protection for light-sensitive ingredients—enhancing both the appearance and stability of the final product.
In capsules, tablets, and powders, titanium dioxide helps standardize color, mask visual imperfections, and ensure a clean, professional look. This is especially valuable in mass-market products, multivitamins, and formulas with active ingredients that vary in color. It also plays a role in protecting photosensitive components, helping to extend the shelf life of the supplement.
While it offers no nutritional benefits, titanium dioxide serves a key technical function in modern manufacturing processes—where visual consistency and product uniformity are essential to the user experience and perceived quality.
Titanium dioxide can be incorporated in various ways, depending on the type of supplement and the desired visual outcome:
Tablet coatings: Used to provide opacity and a smooth, uniform finish, while also making them easier to swallow.
White or colored capsules: Applied in the capsule coating to create a clean, neutral look or to standardize product lines.
Multinutrient or functional powders: Helps improve the final color when a bright white appearance is desired or when masking uneven tones from other ingredients.
Chewable or effervescent supplements: Used to maintain a clean, consistent appearance when dissolved.
Thanks to its stability, versatility, and minimal impact on flavor or texture, titanium dioxide remains a practical choice for brands aiming to deliver a uniform look, extended durability, and a premium feel in functional supplements.