CUNSA, Solution 360 - Brand and packaging design
Brand and packaging design that sells and delivers
In dietary supplements, packaging has two jobs at the same time: it must persuade consumers on the shelf and comply with regulatory requirements. An attractive design that fails to meet labeling regulations can be delayed during product registration or stopped at customs; a compliant design with little commercial appeal simply will not sell. CUNSA addresses both requirements in a single solution by designing packaging that is fully aligned with the formula and the regulatory framework of the target market.
Design that communicates the benefit
Consumers make decisions in seconds. We develop the brand identity, visual hierarchy, and primary claim so the product’s benefit is immediately understood and clearly differentiated from competitors in the channel where it is sold—pharmacies, retail stores, or e-commerce. Design is not decoration; it is the visual translation of your positioning.
Etiquette art in accordance with local regulations
Each country defines what a dietary supplement label must and must not display: nutrition information, mandatory warnings, supplement facts panel format, and permitted claims. We design the artwork in compliance with these requirements from the outset, in coordination with our regulatory affairs services, so that the label is not an obstacle during registration but rather a fully resolved component of the regulatory dossier.
Packaging designed for the format and logistics
Packaging must also respond to the physical realities of the product: its format (capsule, softgel, powder, sachet), the protection requirements of the active ingredients, shelf life, and logistical efficiency. We define both the primary and secondary packaging with stability, cost, and transportation in mind, ensuring that what looks good on screen performs just as well in production and throughout the shipping process.
What we deliver
- Brand identity and visual guidelines.
- Label design and final artwork in compliance with the regulations of the target market.
- Artwork adaptation for different formats and product presentations.
- Production-ready files (dielines/cut lines and printing specifications).
Frequently Asked Questions
Yes. We design the artwork in compliance with local requirements—including nutrition facts, warnings, and permitted claims—in coordination with the regulatory affairs team.
Yes, we develop complete brand identities, or adapt an existing brand identity to your product packaging.
Yes. We provide final artwork with dielines and printing specifications, ready for production.
Yes. Packaging is defined based on the dosage form, the protection requirements of the active ingredients, the product’s shelf life, and logistical efficiency.
