CUNSA, Solution 360 - Marketing and training
Marketing and sales force training
A product only sells when the people offering it know how to explain it. That’s why, beyond manufacturing, we help your team and distribution channels tell the right story—with solid supporting arguments, clear educational materials, and, above all, claims that comply with applicable regulations. The goal is simple: to ensure the product’s benefit remains intact from formulation to the consumer.
Backed-up, risk-free sales arguments
The greatest risk in supplement marketing is overpromising. An unauthorized claim can cost you product registration, trigger regulatory action, or undermine customer trust. We build sales and marketing messages around what the formula actually delivers and what regulations allow you to claim, so your team can sell with confidence without unnecessary compliance risk. It is the same discipline we apply to regulatory affairs: claims are designed, not invented.
Supporting materials and point of sale
We develop the materials your sales channels need to move the product: technical and benefit sheets, point-of-sale materials, content for social media and e-commerce, and product guides. Everything is aligned with the brand identity defined through our branding and packaging design process, ensuring the brand looks and communicates consistently across every customer touchpoint.
Training for your team and your channels
The sales force and point-of-sale staff—especially in pharmacies—are ultimately the ones who recommend the product. We train them on what the product is, who it is for, how it differs from competing options, and how to communicate its benefits correctly. A team that understands the product sells more effectively and makes fewer communication mistakes.
Marketing that understands the manufacturer's business
Our advantage is that marketing is built on a deep understanding of the product and the channel. We do not create generic communications; we work from the formulation, regulatory requirements, and the dynamics of your market so that every piece is grounded in both technical expertise and commercial strategy.
Frequently Asked Questions
Yes. We build the claims based on what the formula delivers and what the target market’s regulations allow to be declared.
Technical and benefit sheets, point-of-sale materials, content for social media and e-commerce, and product guides.
Yes. We train the people who recommend and sell the product so they can communicate its benefits accurately and effectively.
Yes. All materials are aligned with the brand identity defined through brand design and packaging development.
