Cunsa International is a global player in the health and wellness industry, known for its ability to deliver end-to-end solutions in the nutrition, vitamins, and supplements space. Founded in 2007, the company was built on a clear mission: to make high-quality nutrition more accessible worldwide. At the heart of that mission is co-founder Francisco Cáceres, who also leads commercial and development efforts. His goal from the beginning wasn’t just to supply products, but to become a true growth partner to pharmacies, retailers, distributors, and pharmaceutical companies.
What makes Cunsa stand out isn’t just the range of supplements or the quality of their manufacturing—it’s the full-scope support they offer. Clients don’t just get a product; they get a strategy. From early market research and product selection to regulatory compliance, manufacturing, branding, and even team training, every step is built to adapt to the client’s needs and market conditions. It’s a full-circle model that gives clients the confidence to launch or grow their own brands, backed by a team that knows the space inside out. Cunsa’s reach is international, with clients and distribution networks across Latin America, Asia, the U.S., and Africa. You’ll find their products on shelves in Peru, Chile, Mexico, the U.S., Singapore, Malaysia, Hong Kong, Egypt, and beyond. Whether working with drugstores, supermarkets, or retail chains, the company has proven its ability to adapt across regions and deliver consistent value.
From its office in Hialeah, Florida, Cunsa International continues to serve as a trusted partner to companies looking to strengthen their presence in the wellness market. Their success comes from more than just good products—it comes from a deep understanding of the industry and a commitment to helping clients build something that lasts.
In conversation with Francisco Cáceres, Co-Founder and Commercial & development Director of Cunsa International.
CUNSA presents itself as a full-spectrum manufacturing partner from formulation and packaging to regulatory compliance and marketing. How does this 360° solution differentiate you in the supplements space?
Cunsa International is truly a 360º solution—something we even refer to as an external Category Manager or “Product as a Service.”
We’re involved in every stage of brand development and business growth, with a high level of flexibility—not just in adapting formulas to regulatory needs, but also in labeling, claims, advertising, and more.
This comprehensive solution, combined with the commercial, marketing, and training support we provide, positions us as a company that doesn’t even compete directly with traditional manufacturing plants around the world—because what we offer goes far beyond production.
With over 20 years of experience operating in multiple countries and 400+ products, how do you maintain product quality and adaptability across diverse markets?
The truth is, at Cunsa we’ve been operating in multiple countries for over 20 years, and that has taught us something fundamental: success comes down to two things—having solid processes, not just aligned with the highest U.S. standards, but also fully compliant with each client’s local regulations, and at the same time, being highly flexible at the local level.
When it comes to quality, all our products are manufactured under international standards. We follow strict protocols across the board, which allows us to ensure consistency across all the countries we work with. On top of that, our technical teams—who are truly outstanding—provide constant oversight, from production all the way through to after-sales support.
That said, we know that not all markets are the same. That’s why we listen closely. We work hand in hand with local partners, clients, distributors… and with all that input, we adapt—not just formulas, but also packaging, flavors, and even commercial strategy.
And perhaps most importantly, we have people who are deeply committed to what we do. Diverse teams, on the ground, who understand the specifics of each country and are trained to uphold the standard that defines us. That, I believe, is what has allowed us to grow without ever compromising on quality.
