Our CMO, Francisco Cáceres Mesías, was a guest on Negociar®, the podcast hosted by Francisco Javier Pereira

Negociar®
During his appearance on the No Negociable podcast, our co-founder and Chief Commercial Officer, Francisco Cáceres Mesías, discussed how this culture is built and what it means to support people’s growth within the company.
Our CMO, Francisco Cáceres Mesías, was a guest on Negociar®, the podcast hosted by Francisco Javier Pereira

The episode explores stories from international travel and trade shows, key decisions that shaped the company’s direction, family moments that accompanied each major change, and the learnings that continue to guide how we work at CUNSA INTERNATIONAL.

Throughout the conversation, the foundation of our 360° model becomes clear: a product + service approach that combines manufacturing, regulatory compliance, country-specific adaptation, and commercial support—enabling each client to develop their own private label brands.®️

It’s a journey that shows how thinking globally requires looking beyond the manufacturing floor and truly understanding markets, cultures, regulations, and consumers. And above all, how collaboration with retailers and partners is essential to building sustainable projects over time.

Thank you to Negociar® for creating this space and for giving us the opportunity to share part of the path we’ve traveled.

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