{"id":10582,"date":"2026-06-08T23:06:09","date_gmt":"2026-06-09T03:06:09","guid":{"rendered":"https:\/\/cunsa.net\/?page_id=10582"},"modified":"2026-06-11T12:55:34","modified_gmt":"2026-06-11T16:55:34","slug":"category-and-mix-strategy","status":"publish","type":"page","link":"https:\/\/cunsa.net\/es\/nuestra-solucion\/estrategia-de-categoria-y-mix\/","title":{"rendered":"Estrategia de categor\u00eda y mix"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10582\" class=\"elementor elementor-10582\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a076d40 e-flex e-con-boxed e-con e-parent\" data-id=\"a076d40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-413ee26 e-con-full e-flex e-con e-child\" data-id=\"413ee26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06cf43 elementor-widget elementor-widget-heading\" data-id=\"a06cf43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CUNSA, Solution 360 - Category and mix strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f6b7d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"69f6b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Category strategy and product mix<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e075501 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e075501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Launching a product is easy; building a growing portfolio that retailers want to keep on the shelf is another matter. Category strategy defines which products to launch, in what order, at what price point, and for which target audience, so that each SKU contributes to the overall portfolio rather than cannibalizing it. CUNSA brings both a manufacturer\u2019s and a brand\u2019s perspective: we know what works in each channel because we manufacture for distributors and retail chains across multiple markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-870892d elementor-button-info elementor-align-left elementor-widget elementor-widget-button\" data-id=\"870892d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cunsa.net\/es\/contactanos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get a quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-822ab38 e-flex e-con-boxed e-con e-parent\" data-id=\"822ab38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2abdd56 e-con-full e-flex e-con e-child\" data-id=\"2abdd56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6c9e095 e-con-full e-flex e-con e-child\" data-id=\"6c9e095\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69c64e2 e-con-full e-flex e-con e-child\" data-id=\"69c64e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5561134 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5561134\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:70}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"470\" src=\"https:\/\/cunsa.net\/wp-content\/uploads\/2024\/07\/Bodegon_2.webp\" class=\"attachment-large size-large wp-image-2319\" alt=\"Still life Own brands\" srcset=\"https:\/\/cunsa.net\/wp-content\/uploads\/2024\/07\/Bodegon_2.webp 1000w, https:\/\/cunsa.net\/wp-content\/uploads\/2024\/07\/Bodegon_2-300x176.webp 300w, https:\/\/cunsa.net\/wp-content\/uploads\/2024\/07\/Bodegon_2-768x452.webp 768w, https:\/\/cunsa.net\/wp-content\/uploads\/2024\/07\/Bodegon_2-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3ca2f8 e-con-full e-flex e-con e-child\" data-id=\"e3ca2f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac441f4 elementor-widget elementor-widget-heading\" data-id=\"ac441f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why the mix matters as much as the product<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8871036 elementor-widget elementor-widget-text-editor\" data-id=\"8871036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">A great product can get lost in a disorganized portfolio. A well-structured portfolio, on the other hand, simplifies consumer decision-making, covers multiple price points, and gives retail buyers compelling reasons to allocate more shelf space to your brand. Category strategy is what transforms a list of products into a coherent commercial offering\u2014and what sustains your shelf presence over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b7fef elementor-widget elementor-widget-heading\" data-id=\"41b7fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mixed-level architecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d31321 elementor-widget elementor-widget-text-editor\" data-id=\"8d31321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"84\">We structure the portfolio into clear tiers so that each product has a defined role:<\/p><ul><li data-start=\"0\" data-end=\"84\"><strong data-start=\"88\" data-end=\"112\">Access \/ Entry Level<\/strong>: High-turnover, competitively priced products designed to attract new consumers.<\/li><li data-start=\"0\" data-end=\"84\"><strong data-start=\"199\" data-end=\"207\">Core: <\/strong>The products that drive volume and define your category identity.<\/li><li data-start=\"0\" data-end=\"84\"><strong data-start=\"280\" data-end=\"309\">Premium \/ Differentiation<\/strong>: Advanced formulations or higher-value formats that increase average transaction value and strengthen brand perception.<\/li><\/ul><p>\u00a0<\/p><p data-start=\"432\" data-end=\"551\" data-is-last-node=\"\" data-is-only-node=\"\">This portfolio architecture brings clarity to retailer discussions and guides product development and launch decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3a909 elementor-widget elementor-widget-heading\" data-id=\"ce3a909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assortment according to channel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5bd14 elementor-widget elementor-widget-text-editor\" data-id=\"3d5bd14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">A product does not sell the same way in a pharmacy as it does in mass retail or e-commerce. Each channel has its own assortment, pricing, and presentation logic. We help you determine which products and formats are best suited for each channel, taking into account expected turnover, the target buyer, and the competitive dynamics of your market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678201a elementor-widget elementor-widget-heading\" data-id=\"678201a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From mix to formula<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f11162 elementor-widget elementor-widget-text-editor\" data-id=\"5f11162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">The advantage of defining the strategy with your manufacturer is that the portfolio translates directly into development. When we identify a gap in your product mix, we can close it through formulation and product development without changing suppliers or losing consistency. The strategy does not remain a document\u2014it becomes a product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09b3fc4 e-flex e-con-boxed e-con e-parent\" data-id=\"09b3fc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50aba1e elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"50aba1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f19b0 elementor-widget__width-initial elementor-widget elementor-widget-jet-accordion\" data-id=\"66f19b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"jet-accordion\" data-settings=\"{&quot;collapsible&quot;:true,&quot;ajaxTemplate&quot;:false,&quot;switchScrolling&quot;:false,&quot;switchScrollingTablet&quot;:false,&quot;switchScrollingMobile&quot;:false,&quot;switchScrollingOffset&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetTablet&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingOffsetMobile&quot;:{&quot;size&quot;:0,&quot;unit&quot;:&quot;px&quot;},&quot;switchScrollingDelay&quot;:500,&quot;switchScrollingDelayTablet&quot;:500,&quot;switchScrollingDelayMobile&quot;:500}\">\n\t\t\t<div class=\"jet-accordion__inner\">\n\t\t\t\t<div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect active-toggle\">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1071\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"1\" data-update-url=\"false\" data-url-id=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1071\" aria-expanded=\"true\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-left\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">What is category strategy?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1071\" class=\"jet-toggle__content\" data-toggle=\"1\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>It is the definition of which products to launch, in what sequence, at what price, and for which target audience, so that the portfolio grows in an organized and coherent way.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1072\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"2\" data-update-url=\"false\" data-url-id=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1072\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-left\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Does this apply to distributors and pharmacy chains?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1072\" class=\"jet-toggle__content\" data-toggle=\"2\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Yes. We tailor the product assortment and portfolio architecture to the dynamics of each channel\u2014pharmacy, retail, and e-commerce.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1073\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"3\" data-update-url=\"false\" data-url-id=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1073\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-left\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Do they help identify gaps in my current portfolio?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1073\" class=\"jet-toggle__content\" data-toggle=\"3\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Yes. We analyze your product portfolio, identify opportunities, and, if needed, develop the products required to fill those gaps.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\" jet-accordion__item jet-toggle jet-toggle-move-up-effect \">\n\t\t\t\t\t\t\t<div id=\"jet-toggle-control-1074\" class=\"jet-toggle__control elementor-menu-anchor\" data-toggle=\"4\" data-update-url=\"false\" data-url-id=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"jet-toggle-content-1074\" aria-expanded=\"false\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__label-icon jet-toggle-icon-position-left\"><span class=\"jet-toggle__icon icon-normal jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"jet-toggle__icon icon-active jet-tabs-icon\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/div><div class=\"jet-toggle__label-text\">Does this strategy connect with product development?<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div id=\"jet-toggle-content-1074\" class=\"jet-toggle__content\" data-toggle=\"4\" role=\"region\" data-template-id=\"false\">\n\t\t\t\t\t\t\t\t<div class=\"jet-toggle__content-inner\"><p>Absolutely. When you define the strategy with your manufacturer, portfolio decisions are translated directly into formulas and dosage formats.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb5a7e e-flex e-con-boxed e-con e-parent\" data-id=\"1eb5a7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22b84e3 e-con-full e-flex e-con e-child\" data-id=\"22b84e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-517b5be animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"517b5be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"845\" src=\"https:\/\/cunsa.net\/wp-content\/uploads\/2026\/06\/ejecutivos_3-969x1024.webp\" class=\"attachment-large size-large wp-image-9945\" alt=\"\" srcset=\"https:\/\/cunsa.net\/wp-content\/uploads\/2026\/06\/ejecutivos_3-969x1024.webp 969w, https:\/\/cunsa.net\/wp-content\/uploads\/2026\/06\/ejecutivos_3-284x300.webp 284w, https:\/\/cunsa.net\/wp-content\/uploads\/2026\/06\/ejecutivos_3-768x811.webp 768w, https:\/\/cunsa.net\/wp-content\/uploads\/2026\/06\/ejecutivos_3-11x12.webp 11w, https:\/\/cunsa.net\/wp-content\/uploads\/2026\/06\/ejecutivos_3.webp 1113w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4be2ba2 e-con-full e-flex e-con e-child\" data-id=\"4be2ba2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea10d84 elementor-widget elementor-widget-heading\" data-id=\"ea10d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's organize your portfolio so that each product adds value.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e27922 elementor-widget elementor-widget-button\" data-id=\"6e27922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cunsa.net\/es\/contactanos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Construye un portafolio de suplementos que crece. Definimos arquitectura de mix, niveles de precio y surtido para farmacia, retail y e-commerce.<\/p>","protected":false},"author":1,"featured_media":7222,"parent":2137,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10582","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/pages\/10582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/comments?post=10582"}],"version-history":[{"count":59,"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/pages\/10582\/revisions"}],"predecessor-version":[{"id":10912,"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/pages\/10582\/revisions\/10912"}],"up":[{"embeddable":true,"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/pages\/2137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/media\/7222"}],"wp:attachment":[{"href":"https:\/\/cunsa.net\/es\/wp-json\/wp\/v2\/media?parent=10582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}